WHY RELOAD?

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ECONOMY

Since 2001, the cost of most rifle and handgun ammunition has increased
by over 200%.

Brass cartridges account for 60-65% of your ammunition investment. Leaving that investment on the ground after shooting does not make much sense.

Shortage of ammo also drives prices upward.

Ammo components can be stored over long periods of time without risk of deterioration.

 

ACCURACY

Everyone wants to hit the bulls-eye. Reloading at a range delivers accuracy, rather than using general ammo manufactured for all types of rifles or handguns.

Example:  9mm ammo is produced to work in all 9mm guns, which must fit the  shortest action and the tightest chamber. When reloading for your 9mm weapon, you are able to load up to the maximum industry cartridge length or the length it allows to optimize accuracy.

ARE YOU ALSO STUCK?

IN YOUR BASEMENT
Most re-loaders are stuck in their basements or garages with reloading equipment mounted to their work benches. It takes lots of care, time and investment to get this far.

Alternative reloading options are not easily considered.

Increases in performance and accuracy are measured and tested at the shooting range, where reloading adjustments can be performed. Portability of reloading equipment is required.

 

RELOADING ALONE
Traditionalists end up alone when reloading in isolated locations. Most re-loaders assume responsibility of reloading and therefore revert to the “work-place” to do their “work”

Friends or family members are not attracted to these locations and hours go by reloading alone.

Loved ones or friends are more likely to join in your reloading activities, if more accessible.

WHO IS RELOADING? 

The Traditional Reloader
Well established in the garage or basement using the workbench.
Resistant to change.

The Young Enthusiast (new entrants to the market)
They realize it makes economic sense to reload. 
* Portability helps with mobility & versatility.

Females (new entrants to the market)
35% new female gun owners over the last year.
They prefer reloading when it’s a family or social activity.

Apartment Dwellers & Preppers
Heightened level of interest among apartment dwellers and preppers.
* Portability and the ability to reload in confined spaces encourages reloading.